The new Google Instant doesn’t seem to have made the impact that everyone thought it would. It is a pretty cool piece of technology, I have to admit that, but it seems to me that it’s innovation for innovations sake. Are you really telling me that people actually couldn’t be bothered to click the search button on Google? Or that they are now going to choose Google over Bing because of the instant results? I can’t see it happening personally, and I don’t think I’m alone in thinking that.

The other problem with Instant is that it tries to guess what you want. I don’t think I know what I want to type most of the time, so I doubt Google is able to guess better than I can. This leads to me having to get lots of unrelated results for a while until I get to the end of my search query – which is exactly what I would have done to begin with.

I think Google has to be praised for a lot of its technology. I use Gmail every single day, and there aren’t many free software that you can say that about. Even so, that doesn’t mean I like everything they do, in fact this is one example where I think they got it wrong. Google Wave was probably the other example – it could have been very good if it had been marketed at the right people. Hopefully they will integrate the technology into some of their other apps so all that development time doesn’t go to waste.